UGC NET - Management (Sub Code: 17)

UGC NET SYLLABUS (Updated)
Subject : Management (
Code No. : 17)

 

Unit – I

  • Management – Concept, Process, Theories and Approaches, Management Roles and Skills
  • Functions – Planning, Organizing, Staffing, Coordinating and Controlling.
  • Communication – Types, Process and Barriers.
  • Decision Making – Concept, Process, Techniques and Tools
  • Organisation Structure and Design – Types, Authority, Responsibility, Centralisation, Decentralisation and Span of Control
  • Managerial Economics – Concept & Importance
  • Demand analysis – Utility Analysis, Indifference Curve, Elasticity & Forecasting
  • Market Structures – Market Classification & Price Determination
  • National Income – Concept, Types and Measurement
  • Inflation – Concept, Types and Measurement
  • Business Ethics & CSR
  • Ethical Issues & Dilemma
  • Corporate Governance
  • Value Based Organisation

Unit – II

  • Organisational Behaviour – Significance & Theories
  • Individual Behaviour – Personality, Perception, Values, Attitude, Learning and Motivation
  • Group Behaviour – Team Building, Leadership, Group Dynamics
  • Interpersonal Behaviour & Transactional Analysis
  • Organizational Culture & Climate
  • Work Force Diversity & Cross Culture Organisational Behaviour
  • Emotions and Stress Management
  • Organisational Justice and Whistle Blowing
  • Human Resource Management – Concept, Perspectives, Influences and Recent Trends
  • Human Resource Planning, Recruitment and Selection, Induction, Training and Development
  • Job Analysis, Job Evaluation and Compensation Management

Unit – III

  • Strategic Role of Human Resource Management
  • Competency Mapping & Balanced Scoreboard
  • Career Planning and Development
  • Performance Management and Appraisal
  • Organization Development, Change & OD Interventions
  • Talent Management & Skill Development
  • Employee Engagement & Work Life Balance
  • Industrial Relations: Disputes & Grievance Management, Labour Welfare and Social Security
  • Trade Union & Collective Bargaining
  • International Human Resource Management – HR Challenge of International Business
  • Green HRM

Unit– IV

  • Accounting Principles and Standards, Preparation of Financial Statements
  • Financial Statement Analysis – Ratio Analysis, Funds Flow and Cash Flow Analysis, DuPont Analysis
  • Preparation of Cost Sheet, Marginal Costing, Cost Volume Profit Analysis
  • Standard Costing & Variance Analysis
  • Financial Management, Concept & Functions
  • Capital Structure – Theories, Cost of Capital, Sources and Finance
  • Budgeting and Budgetary Control, Types and Process, Zero base Budgeting
  • Leverages – Operating, Financial and Combined Leverages, EBIT–EPS Analysis, Financial Breakeven Point & Indifference Level.

Unit –V

  • Value & Returns – Time Preference for Money, Valuation of Bonds and Shares,Risk and Returns;
  • Capital Budgeting – Nature of Investment, Evaluation, Comparison of Methods;Risk and Uncertainly Analysis
  • Dividend – Theories and Determination
  • Mergers and Acquisition – Corporate Restructuring, Value Creation, Merger Negotiations, Leveraged Buyouts, Takeover
  • Portfolio Management – CAPM, APT
  • Derivatives – Options, Option Payoffs, Option Pricing, Forward Contracts & Future Contracts
  • Working Capital Management – Determinants, Cash, Inventory, Receivables and Payables Management, Factoring
  • International Financial Management, Foreign exchange market

Unit - VI

  • Strategic Management – Concept, Process, Decision & Types
  • Strategic Analysis – External Analysis, PEST, Porter’s Approach to industry analysis, Internal Analysis – Resource Based Approach, Value Chain Analysis
  • Strategy Formulation – SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration and Diversification, Business Portfolio Analysis - BCG, GE Business Model, Ansoff’s Product Market Growth Matrix Strategy Implementation – Challenges of Change, Developing Programs Mckinsey 7s Framework
  • Marketing – Concept, Orientation, Trends and Tasks, Customer Value and Satisfaction
  • Market Segmentation, Positioning and Targeting
  • Product and Pricing Decision – Product Mix, Product Life Cycle, New Product development, Pricing – Types and Strategies
  • Place and promotion decision – Marketing channels and value networks, VMS, IMC, Advertising and Sales promotion

Unit –VII

  • Consumer and Industrial Buying Behaviour: Theories and Models of Consumer Behaviour
  • Brand Management – Role of Brands, Brand Equity, Equity Models, Developing a Branding Strategy; Brand Name Decisions, Brand Extensions and Loyalty 
  • Logistics and Supply Chain Management, Drivers, Value creation, Supply Chain Design, Designing and Managing Sales Force, Personal Selling
  • Service Marketing – Managing Service Quality and Brands, Marketing Strategies of Service Firms
  • Customer Relationship Marketing – Relationship Building, Strategies, Values and Process
  • Retail Marketing – Recent Trends in India, Types of Retail Outlets.
  • Emerging Trends in Marketing – Concept of e-Marketing, Direct Marketing, Digital Marketing and Green Marketing
  • International Marketing – Entry Mode Decisions, Planning Marketing Mix for
    International Markets

Unit –VIII

  • Statistics for Management: Concept, Measures Of Central Tendency and Dispersion, Probability Distribution – Binominal, Poison, Normal and Exponential
  • Data Collection & Questionnaire Design
  • Sampling – Concept, Process and Techniques
  • Hypothesis Testing – Procedure; T, Z, F, Chi-square tests
  • Correlation and Regression Analysis
  • Operations Management – Role and Scope
  • Facility Location and Layout – Site Selection and Analysis, Layout – Design and Process
  • Enterprise Resource Planning – ERP Modules, ERP implementation
  • Scheduling; Loading, Sequencing and Monitoring
  • Quality Management and Statistical Quality Control, Quality Circles, Total Quality Management – KAIZEN, Benchmarking, Six Sigma; ISO 9000 Series Standards
  • Operation Research – Transportation, Queuing Decision Theory, PERT / CPM

Unit –IX

  • International Business – Managing Business in Globalization Era; Theories of International Trade; Balance of payment
  • Foreign Direct Investment – Benefits and Costs
  • Multilateral regulation of Trade and Investment under WTO
  • International Trade Procedures and Documentation; EXIM Policies
  • Role of International Financial Institutions – IMF and World Bank
  • Information Technology – Use of Computers in Management Applications; MIS, DSS
  • Artificial Intelligence and Big Data
  • Data Warehousing, Data Mining and Knowledge Management – Concepts
  • Managing Technological Change

Unit – X

  • Entrepreneurship Development – Concept, Types, Theories and Process, Developing Entrepreneurial Competencies
  • Intrapreneurship – Concept and Process
  • Women Entrepreneurship and Rural Entrepreneurship
  • Innovations in Business – Types of Innovations, Creating and Identifying Opportunities, Screening of Business Ideas
  • Business Plan and Feasibility Analysis – Concept and Process of Technical, Market and Financial Analysis
  • Micro and Small Scale Industries in India; Role of Government in Promoting SSI
  • Sickness in Small Industries – Reasons and Rehabilitation
  • Institutional Finance to Small Industries – Financial Institutions, Commercial Banks, Cooperative Banks, Micro Finance.